Approach
Engagement isn’t a transaction.
It’s a relationship.
People like content, but they love community.
They acknowledge brands, but they listen to each other.
This is why true brand success is dependent on building positive experiences and relationships.
EA1 directs, educates, and implements audience development and social strategy. Through a mix of qualitative and quantitative expertise, EA1 has helped our clients grow some of the largest, most engaged fan communities on the Internet, redefining industry standards along the way.
Our methodology
We use digital ethnography and platform analytics to understand how and where content and conversation spread on the network. We then use owned, earned, and paid media campaigns to capture and direct fan energy toward brand tentpoles like content releases, participation campaigns, and public events.
The standard model of fan development says to concentrate on “super fans”. We say message all fans but pay special attention to the “active” fans who expose you to new audiences.
LASO your audience
We integrate audience into every step of our work, putting people at the heart of our process and building relationships that resonate.
Our goal? Empower your fans to be better fans!
Listen
We dig into native platform conversation to capture the pulse of your audience.
Amplify
We pass the mic, putting the audience at the center of our campaigns to increase participation.
Support
We give fans the tools to champion the things they love, whether that's access, information, or encouragement.
Organize
We mobilize communities to take action, advocating your brand to their own audiences.